Television as a media has captured the hearts of millions of people around the world. But there is something in which television, due to its peculiarities, can never dominate. This is interactivity, even though TV channels try to attract audiences in various ways — live conversations in the studio, open phone lines, chats, etc.

And even if the viewer holds the remote control in his hands, he cannot fully control the content of the received information stream. Advertising, like an unwanted guest, can interrupt an exciting movie at the most interesting place. And the viewer can either accept it, or, while advertising is running, temporarily switch to viewing another channel.

Advertisers don’t like that either. Nevertheless, it is the most effective way to convey information to almost every home and to influence the preferences of many viewers. However, time does not stand still, and a new generation of viewers prefers watching their favorite TV programs online over the Internet, enjoying uninterrupted viewing. Moreover, they add their own video to the network, sharing it with users around the world. Today YouTube is the undisputed leader among video sharing sites. To advertise their products or promote their programs to the masses, many create their own channels on which they show their creations. Let’s take a look at 10 of the top 10 benefits of YouTube that gives it an edge over traditional TV.

1. Free viewing

You don’t have to be at home to watch the video. Moreover, you don’t even need a TV! After all, devices such as laptops, tablets and smartphones have entered the daily life of millions of people. And Internet access can be obtained through today’s popular networks such as Wi-Fi, 3G, etc. Watching video over the Internet is available anywhere in the world.

2. Free service

For the full use of the site, the user just needs to make a standard registration and spend a few minutes on personalizing the created channel. After that, you can post your own video, having previously configured access to it. A personal channel opens up the possibility of brand advertising, subscribing to updates and adding comments! Cool, isn’t it? What’s more, it’s all completely free!

For your channel, you can buy 500 youtube views $1 via

3. Advertising efficiency

While annoying advertisements are on TV, most TV viewers begin to nervously switch from one channel to another. However, well-designed, funny, and original advertising can be viewed as a form of entertainment and spread across the web. For example, on YouTube, the ad unit is located on the right side of the video window and does not interfere with viewing, making it comfortable. YouTube also allows you to insert ads directly into videos. This can be a short advertisement at the beginning or at the end of the video. Advertising in the form of a pop-up window is also used, which, if desired, can be closed by pressing one button. All these ad tricks are less annoying than lingering TV ads. In this case, the video (in which there is an advertisement for a particular product) can be shared with friends, and this can be regarded as a recommendation to purchase the advertised product, which automatically expands the circle of potential buyers.

4. Interactivity in the on-line environment

Today many people do not watch TV regularly, directing their gaze to the online environment. Statistics show that every year more and more young people refuse to watch TV, replacing it with the Internet. Valuable features such as content management, interactivity and the ability to participate in information exchange can benefit not only TV viewers but the entire Internet community.